Search Engine Optimization

A great looking website doesn’t mean much if your site doesn’t get any traffic. Search Engine Optimization usually refers to the backend of your website, or the things that are not visible to the average user. Here are a few of the most important factors to consider for your website SEO.

Page Titles & Descriptions

Page titles and descriptions are one of the most important factors in ranking a website. It is important to give these factors the necessary consideration when designing your website. The page titles and url’s are something that should be determined before your website is designed. Make sure that you work with a web designer that understands SEO and will implement the proper strategy to help make your business successful.

H1 Headings

An H1 heading is something that most people will have never heard of. That’s because the h1 tag is displayed on the backend of your website. By utilizing these tags you can expand the number of keywords that you go after.

Image optimization

The images that are displayed on your website also have a major impact on how the search engines rank your website. When an image is displayed on your website, search engines can see detailed information about the image on the backend of your website. These details can include quite a bit of information such as a description of the image and a title of the image. You can also take it a step farther in defining locations of your images. This is what starts to separate the average sites from the top ranking site.

Keywords

Choosing the right keywords for your business should be one of the first steps in designing your website. One of the best tools for choosing keywords is the Google Keyword Tool. This tool will give you an idea of the most popular search terms and can guide you in selecting the best keyword to gain the highest amount of traffic.

Inspire Web Designs offers consultation services as to which keywords are practical for your business. We will set realistic expectations of timelines and cost for specific keywords.

Quality Content

Google could not be any more clear on what it is that you need to do to increase website rankings. Quality content is the number one way to improve your search results. This strategy will take some time to get results but the results will be long term. Many business owners struggle with this because they are not familiar with building websites.

Inspire Web Designs offers a content management system so that a novice user can add content to a professionally designed website. Most of the time this is the blog section of the website. A blog should be updated as often as possible. We can provide additional consultation to make sure that you are not wasting your time with the blogs. Selecting the right topics to write about can be the difference that gets your business to the front page of google.

SEO Plugins

An SEO plugin for wordpress is one of the easiest ways to ensure that you are doing everything necessary to rank for your keyword. We have several plugins that we work with for SEO and can help implement these on your site.

Off Site Factors

There are an endless amount of off site factors that can have an impact on your search engine result. Citations are a big factor in how the search engines view your business. A citation is basically any mention of your website across the web. The more people that mention your website the better your site will rank. In order for this strategy to work for your company you must have consistant information about your company. This includes factors such as your business phone number, address, website, and description of services. If these details are inconsistant, your business website rankings will suffer. One of the best tools for finding citations is the Whitespark citation finder. Inspire Web Designs has an account with Whitespark and can use this tool to help assist your maketing strategy.