Most of the advice you’re going to get from SEO and Web Design companies are going to be directed towards the services they provide. The truth is that many business owners want to hear that they can pay some money to hire a company that will do all the work for them and take their business to the top of the search engines.
The reality is that this just isn’t going to work in the new world of search.
SEO vs Google
Search Engine Optimization is basically an industry that is geared around tricking Google into thinking that a website or brand is more relevant than it actually is. Google doesn’t owe anything to anybody, their only objective is to serve the end user with the best possible results. They have no interest in displaying the company that has spent the most on optimizing their website. If you want to pay to get to the top of the search engines you’re better off using Google Adwords.
How to make your business relevant
If you want to get your business to the top you have to put in the work and establish yourself as a expert for your industry. The simple truth is that you know far more about your industry than any SEO company. This is the reason that we limit our SEO services to consulting only.
One of the first things that we tell every client is to start up a Google+ account and start building relationships. The second thing that you should do is to start up a blogger account. Write articles that will be useful to the end user of whatever service or product you are selling. The third step is to create a Youtube account for your business. Video is a great way to improve the quality of you blog and website.